The influence of content marketing and electronic word of mouth on purchase decisions: The mediating role of brand awareness in Deliwafa Store products
Jurnal Manajemen dan Kewirausahaan Vol. 18 No. 2 2026 DOI 10.55598/jmk.v18i2.221
183 artikel untuk “purchase”
Ekspor
Analisis Social Influence dalam Memediasi Luxury Brand Perception terhadap Purchase Intention
anisa nurfitriani, Asep Muhamad Ramdan, Faizal Mulia Z
Business UHO: Jurnal Administrasi Bisnis Vol. 8 No. 1 2023 DOI 10.52423/bujab.v8i1.40176
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH INSTAGRAM TERHADAP BRAND IMAGE DAN PURCHASE INTENTION STUDI PADA LABACO BARBERSHOP DAN CAFE KENDARI
Lestari Daswan, Juharsah Juharsah, Nasrul Nasrul
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol. 3 No. 3 2019 DOI 10.33772/jumbo.v3i3.11915
The influence of calls to boycott Israeli-affiliated products on purchase decisions for bottled mineral water: The moderating role of local products
Ahmad Rijal Hanif, Sudirman Zaid, Endro Sukotjo, Wahyuniati Hamid
Jurnal Manajemen dan Kewirausahaan Vol. 18 No. 2 2026 DOI 10.55598/jmk.v18i2.228
PERAN ATTITUDE MEMEDIASI ENVIRONMENTAL CONCERN DAN PRICE VALUE TERHADAP PURCHASE INTENTION MOTOR LISTRIK HONDA
Yulia Rahmasari, Eri Besra, Verinita
Journal Publicuho Vol. 9 No. 1 2026 DOI 10.35817/publicuho.v9i1.1118
EFEKTIVITAS STORYTELLING MARKETING DAN KUALITAS PELAYANAN TERHADAP PURCHASE DECISION DENGAN TRUST SEBAGAI VARIABEL MEDIASI (Pada Survey Pelanggan Indihome Kota Padang)
Rezky Mulia Armus, Eri Besra, Suziana
Journal Publicuho Vol. 8 No. 3 2025 DOI 10.35817/publicuho.v8i3.859
THE INFLUENCE OF GREENWASHING PERCEPTION AND WORD-OF-MOUTH TOWARD GREEN PURCHASE INTENTION ON SINGLE-USE PLASTIC PRODUCTS
Nurul Marliza Putri Hesti, Hafiz Rahman, Donard Games
Journal Publicuho Vol. 7 No. 3 2024 DOI 10.35817/publicuho.v7i3.479
CONSUMENT PURCHASE DECISION: ONLINE CONSUMENT RATING, ONLINE CONSUMENT REVIEW DAN CONSUMENT TRUST PADA APLIKASI SHOPEE
Adelia Anjasmara Guru Singa, Asrizal Efendy Nasution
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol. 8 No. 1 2024 DOI 10.33772/jumbo.v8i1.826
PENGARUH TRUST SEBAGAI VARIABEL MEDIASI DALAM HUBUNGAN PERCEIVED RISK DAN EWOM TERHADAP ONLINE PURCHASE INTENTION
Dean Aprillia, Januar Wibowo, Candraningrat Candraningrat, Antok Supriyanto
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 1 2024 DOI 10.55598/jmk.v16i1.46787
Game Theory-Based Rice Marketing Strategies to Increase Consumer Purchase Intention in Kendari City
Umi Nur Hanifah, Dhian Herdhiansyah, Sakir, . Asriani
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol. 7 No. 2 2026
Driving purchase decisions in the digital era: An analysis of the impact of EWOM and brand image for Glad2glow skincare products in Kendari City
Juharsah, Hartini
Jurnal Manajemen dan Kewirausahaan Vol. 18 No. 2 2026 DOI 10.55598/jmk.v18i2.236
Determinants of Consumer Purchasing Decisions for Vanilla Products (A Case Study of Vanilla Global Indonesia)
Sulung Anugerah Sahara, Erlin Widya Fatmawati, Endro Puji Astoko
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 5 No. 1 2025 DOI 10.37149/ijaserd.v5i1.1800
PENGARUH RELATIONSHIP QUALITY DAN SOCIAL COMMERCE INTENTION TERHADAP PURCHASE INTENTIONS PADA TOKO TIGA BAHAGIA FURNITURE DI KOTA SAMARINDA (Studi Empiris Pada Belanggan Toko Tiga Bahagia Furniture di Kota Samarinda)
Aldila Agustini Rahayu, M Risal, Vera Anitra
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol. 8 No. 2 2024 DOI 10.33772/jumbo.v8i2.869
Analysis of the Influence of Marketing Mix on Purchasing Decisions for Ornamental Plants Using Chi-Square in Kendari City
Dimas Muhammad Taufiq, AGUSTONO SLAMET
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 2 2025 DOI 10.37149/ijaserd.v4i2.1937
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN MEMBELI YANG DIMEDIASI OLEH NILAI PELANGGAN PADA RUMAH MAKAN KAMPUNG BAKAU DI KOTA KENDARI: The Influence Of Service Quality And Product Quality On Purchase Decisions Mediated By Customer Value In Kampung Bakau Restaurants In Kendari City
Muhamad Praga Kamaludin, Murdjani Kamaluddin, Noval Nur
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol. 5 No. 2 2021 DOI 10.33772/jumbo.v5i2.19823
The role of emotional marketing in mediating the influence of brand influencers on purchasing decisions
Eliera Lius Ravilia, Dewi Santika
Jurnal Manajemen dan Kewirausahaan Vol. 18 No. 2 2026 DOI 10.55598/jmk.v18i2.190
Influence Of Marketing Mix (Marketing Mix) On Consumer Purchase Decisions Cachet Products In Kendari City (Case Study Of UD. Cashew Mubaraq Lombe Kendari City)
Noval Ivandri Renggaala, Sarinah Sarinah, Sakir Sakir
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol. 2 No. 3 2022 DOI 10.33772/tekper.v2i3.20692
KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL WULING: PERAN MEDIASI KEPERCAYAAN MEREK
Devika Muzdhalifah Bisman, Rahmat Madjid, Wahyuniati Hamid
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol. 8 No. 3 2024 DOI 10.33772/jumbo.v8i3.2314
PENGARUH BRAND IMAGE DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MAKE OVER DI KOTA KENDARI
Farah Dzakirah, Nasrul Nasrul, Sinarwaty Sinarwaty
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 1 2021 DOI 10.55598/jmk.v13i1.23311
The influence of influencer marketing and brand awareness on Le Minerale's purchase decisions among students
Alifa Nuraisyah Parenrengi, Patwayati -, Endro Sukotjo
Jurnal HOMANIS: Halu Oleo Manajemen dan Bisnis Vol. 3 No. 3 2026 DOI 10.55598/homanis.v3i3.362