Code Switching in the "Deep Dive" Video Playlist by Maudy Ayunda on YouTube

Abstrak

Indonesian-English code switching frequently occurs in digital communication, yet its use in public-issue discussions has received limited contextual attention. This study describes the types, communicative functions, and recurrent patterns of code switching in Maudy Ayunda's "Deep Dive" playlist on YouTube. It uses a descriptive qualitative approach and draws on three videos available in the playlist during data collection: discussions of the climate crisis, women's challenges in the workplace, and Indonesia's post-pandemic education strategy. The data consist of Maudy Ayunda's utterances that shift between Indonesian and English. They were collected through repeated viewing and listening, transcription, identification, and documentation. The types of switching were analysed with Hoffmann's classification, while their functions were interpreted through Appel and Muysken's framework. The findings show intra-sentential, inter-sentential, and tag switching. These forms perform referential, expressive, directive, and phatic functions. In context, English is not used merely as a stylistic ornament. It helps introduce public-issue terminology, express personal evaluation, invite an interviewee's response, and open, manage, and close interaction. No metalinguistic or poetic function was identified in the corpus. The study concludes that code switching in public-issue digital discussion is closely related to the host's role and to the need to make the conversation informative while preserving interpersonal engagement.

Kata kunci

• Code switching
• Maudy Ayunda
• Youtube
• communicative functions
• digital discussion