Peningkatan Pendapatan Usaha Bedda Bolong Melalui Program Kemitraan Masyarakat di Paria Kecamatan Majauleng Kabupaten Wajo

Abstrak

Community partnership program (CPP) Partners are Bedda Bolong Small Medium Enterprises, Partner 1 is Besse Bedri Bolong Business Tenri Tappu, and Partner 2 Bedda Bolong Business Hj Juherah, which experiences problems namely limited marketing to Paria Village, and raw materials rely on Nature (not yet cultivated) ), determine the price using the estimation method so that production costs are higher than the specified price, there is no Business Isin. The solution will be counseling and training in hygienic hole processing, cultivation of raw materials needed such as turmeric, roots etc. and marketing methods workshops with a standard sale value thereby increasing partner income.The purpose of the community partnership program (CPP) is to increase the income / welfare of partners, through improving the quality of production results using appropriate technology and using more modern packaging, which can support marketing aspects.The method of implementing CPP activities is the planned stages of CPP activities of the target group, which are the business groups of different regions, with the methods of counseling, training, and mentoring, as well as marketing training. Coaching and monitoring of business development in CPP locations including evaluating results to determine the level of success of the activity. Indicators of success of PKM activities are knowledge enhancement, income increase, and ISSN journals / national seminar proceedings.

Kata kunci

• Bedda Bolong
• Increased Revenue
• PKM