MEMBANGUN PERDAMAIAN DARI DALAM: STUDI PERSEPSI DAN REBRANDING SOSIAL PASCA KONFLIK POSO

Abstrak

This study arises from the persistent stigma against Poso as a conflict-affected area, despite improvements in social conditions. It aims to explore the perceptions of postconflict communities and examine the role of government programs and social media in building a positive regional image. A descriptive qualitative approach was employed through interviews, observations, and document studies involving 22 respondents from diverse backgrounds, including community leaders, youth, and local entrepreneurs. The findings indicate significant changes, including increased feelings of safety, social harmony, and economic activity. About 90% of respondents assessed Poso as now safer and more harmonious, supported by interfaith participation and local government initiatives. Programs such as the Malino Declaration, social assistance, infrastructure development, and cultural reinforcement were considered effective in restoring community trust, although aid distribution remains uneven. Social media also plays a crucial role in promoting Poso’s new identity through cultural promotion, tourism, and public figure involvement. Remaining challenges include collective trauma, limited digital access, and the circulation of old conflict narratives. Overall, synergy between the government and residents is a key factor in shaping Poso’s peaceful and progressive image.

Kata kunci

• Konflik Sosial
• Perception
• Rebranding
• Social Media
• conflict