STRATEGI PENGEMBANGAN OBJEK WISATA BERDASARKAN KOMPONEN 6A DI LOKA ASRI SIDOARJO

Abstrak

This study aims to analyze the development strategy of the Loka Asri Sidoarjo tourist attraction using the 6A components approach (Attraction, Accessibility, Amenities, Activities, Ancillary Services, and Available Packages) combined with SWOT analysis. The research employed a descriptive qualitative method with data collection techniques including in-depth interviews, field observations, and documentation, as well as data triangulation to enhance data validity. The findings indicate that Loka Asri has strengths in its main attractions, such as swimming pools, a lush natural environment, and outbound and educational activities. However, limitations still exist in the available facilities, insufficient directional signage, and the lack of integrated tour packages. Development opportunities arise through collaborations with schools, travel agencies, and support from local communities, while threats come from competition with similar tourist destinations. The integration of the 6A and SWOT analyses produced strategies such as improving facilities, revitalising outdated attractions, diversifying nature- and education-based activities, strengthening supporting services, and developing integrated tour packages through digital promotion. This study concludes that directed, innovative, and sustainable development is necessary for Loka Asri to enhance its competitiveness as a tourist destination in Sidoarjo Regency.

Kata kunci

• 6A components
• Development Strategy
• SWOT analysis
• Strategi Pengembangan Objek Wisata
• Tourism