DAMPAK PERUBAHAN MODA TRANSPORTASI TERHADAP EKSISTENSI OJEK KONVENSIONAL DI ERA DIGITAL

Abstrak

This study aims to analyse the impact of changes in transportation modes on the existence of conventional motorcycle taxis in the digital era using a qualitative approach through case studies and in-depth interviews with eight conventional motorcycle taxi drivers. The results indicate that transportation digitalisation has four main impacts. Economic impacts: decreased income, fewer customers, and limited access to technology, widening the economic gap. Social impacts: weakened interaction and solidarity among drivers due to the decline of bases and a shift in driver-customer relationships to a transactional one. Cultural impacts: a shift from shared values to an individualistic work culture, accompanied by a shift in public perception that conventional motorcycle taxis are outdated. Structural impacts: weakened internal rules of base communities and increased competition among drivers.

Kata kunci

• Dampak Perubahan Moda Transportasi
• Digitalization
• Socio-Economic Impact
• conventional motorcycle taxis