PENGARUH PENERAPAN MANAJEMEN RISIKO BISNIS UMKM PADA COFFESHOP SEDJIWA 32 DI KOTA SURABAYA

Abstrak

This study aims to analyze the influence of the Implementation of MSME Business Risk Management on the Sedjiwa 32 Coffeeshop in Surabaya. The study used a quantitative approach with a survey method. The results show that Sedjiwa 32 can be concluded as a coffee shop that has succeeded in building a strong appeal among teenagers and young adults in Surabaya through clear differentiation of coffee and non-coffee products and the use of social media as a primary promotional strategy. However, the popularity and intensity of consumption in the 16–25 age range also require critical attention to potential risks, both in terms of consumption patterns, lifestyle perceptions, and the sustainability of marketing strategies that tend to be trend-oriented. Therefore, Sedjiwa 32's commercial success needs to be balanced with adaptive and responsible risk management so that it not only effectively attracts the market but also contributes positively to consumers and their social environment.

Kata kunci

• Development Of The Time
• Risk Management
• Risk Management Principles
• manajemen resiko bisnis