PERAN MEDIA SOSIAL DALAM KEBERHASILAN PROGRAM ADMINISTRASI KEPENDUDUKAN

Abstrak

The purpose of this study is to evaluate how social media platforms such as Instagram help the Tegal City Digital Population Identity program succeed, particularly by increasing public awareness, understanding, and participation. Descriptive qualitative data collection methods were used in this study. In-depth interviews with the public and relevant institutions were conducted to observe the content of the official Instagram account of the Tegal City Population and Civil Registration Office. The data were analyzed thematically using qualitative analysis programs. The results of the study show that Instagram serves as the primary medium for disseminating information about the program through informative and easy-to-understand visual content, especially for the productive age group. Due to low perceived urgency, limited two-way interaction, and technical constraints such as device and network quality, the level of understanding that has been formed has not fully encouraged active community participation. This study found that the availability of technology is not the only factor determining the success of digital service programs; the social media communication strategies used must be interactive, inclusive, and responsive to community needs.

Kata kunci

• Administrasi Kependudukan
• Communication Strategy
• Public Services
• Social Media
• digital identity