DIPLOMASI PUBLIK KBRI CANBERRA DALAM PROMOSI PARIWISATA INDONESIA 2021-2024

Abstrak

This study investigates the public diplomacy initiatives undertaken by the Embassy of the Republic of Indonesia (KBRI) in Canberra to promote Indonesian tourism to the Australian public from 2021 to 2024. Public diplomacy is conceptualised as a foreign policy instrument centred on engaging foreign populations through soft power mechanisms, specifically within the realms of culture, education, and tourism. Utilising Andreas Pacher’s theoretical framework, this research categorises diplomatic strategies across three distinct levels: Government-to-Government (G2G), immediate strategic publics, and mass publics. Methodologically, the study adopts a descriptive-qualitative approach, utilising secondary data synthesised from literature reviews, official reports, and media publications. The findings demonstrate that KBRI Canberra actively implements public diplomacy through bilateral cooperation, the engagement of strategic actors including academics, media, and the diaspora and broad-based cultural and tourism promotion. Such strategies have been instrumental in facilitating the recovery and subsequent growth of Australian tourist arrivals to Indonesia in the post-COVID-19 era.

Kata kunci

• indonesian tourism
• kbri canberra
• promosi pariwisata
• public diplomacy soft power