MERANCANG KEBERLANJUTAN YANG BERMAKNA: Sebuah Kerangka Formulasi Strategi Islami Integratif Berbasis Maqashid Syariah dan Analysis SWOT

Abstrak

This article proposes an Islamic strategy formulation framework that addresses the limitations of conventional SWOT analysis, which often reflects a secular and profit-oriented outlook. In the context of Islamic organizations, strategic decision-making must consider not only economic performance but also moral values, societal well-being, and the higher objectives of Shariah. This study adopts a qualitative–conceptual approach through an extensive literature review of strategic management theory, SWOT analysis, and the five principles of Maqasid al-Shariah (hifz ad-din, an-nafs, al-‘aql, an-nasl, al-mal). The analysis is used to construct an integrated model that embeds Shariah-based values into the SWOT framework. The findings indicate that each component of SWOT (strengths, weaknesses, opportunities, and threats) can be evaluated not only in terms of financial or operational impact but also in relation to its contribution to achieving the essential aims of Shariah. The integration results in a strategic framework that incorporates ethical filtering and Shariah-oriented guidance within the strategy formulation process. The resulting model is both competitive and meaningful, as it balances business efficiency with sustainability, social justice, and spiritual responsibility. Ultimately, this framework bridges the gap between conventional strategic approaches and the needs of Islamic organizations to implement strategies that are halal, beneficial, and holistically sustainable.

Kata kunci

• Islamic Ethical Business
• Islamic Strategic Management
• Maqasid al-Sharia
• SWOT analysis
• Strategy Formulation
• formulasi strategi