REACCULTURATING DALAM ADAPTASI KOMUNIKASI ALUMNI IISMA: STUDI KASUS REVERSE CULTURE SHOCK PASCA KEPULANGAN KE INDONESIA

Abstrak

This study aims to analyse the reacculturating process in communication adaptation experienced by Indonesian International Student Mobility Awards (IISMA) alumni after returning to Indonesia in the context of reverse culture shock. This research employs a qualitative approach using a case study method involving three IISMA alumni from Universiti Malaya in 2024. Data were collected through semi-structured interviews, moderate participant observation, and literature review. The findings reveal that alumni experience varying levels of reverse culture shock, affecting psychological, cognitive, identity, behavioural, and communication aspects. The reacculturating process fosters individuals who are more open, critical, and adaptive, while still requiring adjustment to local communication norms. Communication adaptation is carried out through adjustments in speaking style, language use, and social interaction strategies. This study highlights that international mobility experiences contribute to the development of intercultural communication competence, which can be effectively integrated into the local context.

Kata kunci

• Intercultural communication
• adaptasi komunikasi
• communication adaptation
• iisma
• reacculturation
• reverse culture shock