PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA USAHA MIKRO MELALUI KEBIJAKAN DUKUNGAN PEMERINTAH KOTA PADANG

Abstrak

This study analyzes the effect of entrepreneurial orientation on the performance of micro enterprises in Padang City, with government support poilcies as a mediating variable. This study uses a quantitative method through a survei of micro enterprises that have participated in government support programs. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares method. The results show that entrepreneurial orientation has a significant effect on microenterprise performance and also has a significant effect on government support policies. However, government support policies have no significant effect on microenterprise performance and play no role in mediating performance. These finding indicate that the improvement in microenterprise performance is more affected by internal factors of business actors, while government support policies have not optimally functioned as a mechanism connecting entrepreneurial orientation and improved business performance. This study provides theoretical contributions to the development of entrepreneurship literature and practical implications for local governments in designing more effective policies based on the needs of business actors.

Kata kunci

• Entrepreneurial Orientation
• dukungan kebijakan pemerintah dalam berusaha
• government support policies
• micro enterprises
• microenterprise performance