Article
INOVASI BIDADARI MELALUI ONLINE SINGLE SUBMISSION RISK BASED APPROACH (OSS-RBA) DI KABUPATEN PAMEKASAN
Journal Publicuho, Vol. 9 No. 1 (2026), hlm. 636–649
Abstrak
This study aims to analyze the implementation of the BIDADARI innovation through the OSS-RBA and its impact on business actors in Pamekasan Regency. This study used a qualitative method with a descriptive approach. Data were obtained through structured interviews with five informants and documentation. Data were analyzed using the interactive analysis model of Miles, Huberman, and Saldana, which includes data collection, data condensation, data presentation, and conclusion drawing. The results indicate that the BIDADARI innovation is running well and has received support from MSMEs. Based on Rippetoe & Rogers' diffusion of innovation theory, this innovation has relative advantages in terms of convenience, speed, and cost savings; similarity through development of previous innovations; has been tested through a trial process; and is easily observed through increased NIB publications and public understanding. However, technical obstacles remain, such as disruptions to the OSS system and limited supporting facilities. Overall, the BIDADARI innovation has had a positive impact on improving administrative licensing and improving the understanding of MSMEs in Pamekasan Regency, although the effectiveness of the OSS-RBA system still requires continuous improvement.