PENGARUH KOMUNIKASI, KINERJA PEGAWAI, DAN MOTIVASI TERHADAP LITERASI DIGITAL DI KANTOR KECAMATAN GABUS

Abstrak

This study aims to examine the influence of communication, employee performance, and motivation on digital literacy at the Gabus Subdistrict Office. Advances in digital technology require government employees to possess adequate digital skills to support effective public service delivery. This study employs a quantitative method based on an associative approach involving 30 employees as respondents. Data was collected via a questionnaire, and the results were analysed using multiple linear regression. The findings reveal that, collectively, communication, employee performance, and motivation influence digital literacy, with a coefficient of determination of 59,2%. Individually, employee performance and motivation demonstrate a positive influence on these competencies. Meanwhile, communication does not show a direct influence. Motivation is the most significant influencing factor. This study indicates that improving digital literacy requires strengthening employee motivation and performance, supported by the development of more effective digital-based communication. Therefore, organisations need to implement integrated strategies to enhance digital competencies in support of the digital transformation of public services.

Kata kunci

• Communication
• Digital Literacy
• Literasi Digital
• Motivation
• employee performance