IMPLEMENTASI KEBIJAKAN PARIWISATA BUDAYA BERBASIS KEARIFAN LOKAL: SITUS SRI AJI JAYABAYA KEDIRI

Abstrak

This study aims to explain the implementation of a cultural tourism policy based on local wisdom at the Sri Aji Jayabaya Site in Kediri, analysed using the policy implementation theory of Van Meter & Van Horn. This research employs a descriptive qualitative method, while data collection techniques were conducted through interviews and documentation. The results of the study indicate that the implementation of the cultural tourism policy based on local wisdom at the Sri Aji Jayabaya Site in Kediri has been carried out quite well. This can be seen from the support of the local government, the preservation of local culture, community involvement, and the development of the area as a cultural and religious tourism destination. However, the policy implementation still faces several obstacles, such as limited facilities, suboptimal tourism promotion, and the need to strengthen coordination among stakeholders. Therefore, improving the quality of resources, strengthening digital promotion, and developing community-based tourism are necessary so that the Sri Aji Jayabaya Site can develop into a sustainable, leading cultural tourism destination in Kediri Regency.

Kata kunci

• Local Wisdom
• Policy implementation
• Tourism
• implementasi kebijakan pariwisata
• sri aji jayabaya kediri