ANALISIS PERSEPSI PETANI TERHADAP FAKTOR PENENTU ADOPSI EDIBLE FLOWERS

Abstrak

Edible flower cultivation has promising agribusiness potential, but its development is often faced with the challenge of uncertainty in niche commodity markets. This study aims to determine: (1) farmers' perceptions of the uses, benefits, and market aspects of edible flowers, and (2) determinants of the adoption rate of edible flowers among female farmers. The study was conducted in the Putri Mawar KWT, Cluntang Village, Boyolali Regency (October 2025–April 2026) using a descriptive quantitative method with a census technique on 30 respondents. The results showed that the level of readiness to adopt innovation reached 70.31%, supported by positive cognitive perceptions. In terms of uses and benefits, farmers gave high ratings to the decorative function (81.39%), increased income (82.67%), nutritional literacy (79.17%), health function (77.50%), and food security (80.67%). These economic expectations are considered rational because the cultivation is implemented through an intercropping system, which is the main determinant of agricultural efficiency while maintaining the stability of staple commodities. In terms of market aspects, farmers have realistic managerial calculations regarding consumer trends (67.50%), economic risks (65.28%), and market certainty (61.46%). However, the adoption decision remains most strongly driven by the expectation of increased income as the main determining factor (84.17%). To secure farmers' incomes amidst the market fluctuations of this niche commodity, the research findings recommend an empowerment design in the form of a value-added product innovation strategy, namely rose mint tea, as a measure to mitigate economic risk.

Kata kunci

• Farmers' perception
• Innovation Adoption
• edible flowers
• value-added products