FAKTOR PENGHAMBAT EFEKTIVITAS PENGENDALIAN DISTRIBUSI CABAI MERAH DAN BAWANG MERAH DI PASAR TRADISIONAL KABUPATEN LUWU

Abstrak

This study aims to analyze the factors hindering the effectiveness of distribution control for these two strategic horticultural commodities in traditional markets of Luwu Regency. The research employed a descriptive qualitative approach with an exploratory design. Data were collected through in-depth interviews, field observations, and secondary data analysis conducted across six traditional markets, namely Belopa, Bajo, Dadeko, Padang Sappa, Bua, and Batusitanduk Markets. Research informants consisted of wholesalers, retailers, food price enumerators, and technical officers from the Food Security Agency, selected using purposive and snowball sampling techniques. The findings reveal that the barriers to distribution control are multidimensional and interrelated. The main factors identified include structural dependence on supplies from outside the region, the dominance of informal trading relationships based on long-term patronage and trust, logistical and transportation constraints, limited storage facilities that increase the risk of product losses and quality deterioration, price fluctuations driven by changes in supply and seasonal demand, and institutional limitations in translating price information into effective distribution interventions. These conditions have prevented distribution control mechanisms from optimally ensuring supply continuity and price stability in traditional markets. The study recommends strengthening interregional coordination with supply-producing areas, improving logistics and storage systems, developing an integrated distribution information system, and enhancing institutional capacity in supply risk management to support sustainable regional food stability.

Kata kunci

• Distribution Control
• Food security
• Price Stability
• Red Chili Peppers
• Shallots
• traditional markets