EFEKTIVITAS MEDIA AUDIOVISUAL DALAM MENINGKATKAN PENGETAHUAN ANGGOTA KELOMPOK WANITA TANI TENTANG PERTANIAN RAMAH LINGKUNGAN

Abstrak

This study aims to determine the effectiveness of utilizing audiovisual media in enriching the knowledge of Women Farmers Group (KWT) members regarding sustainable agricultural practices. This quantitative research employed a One Group Pretest-Posttest Design approach. Through the Slovin formula calculation with a 10% margin of error, a sample of 52 individuals was established from a total population of 105 members. Data collection was carried out by distributing questionnaires before and after the extension activities, which were subsequently processed using descriptive and inferential statistical methods. The Kolmogorov-Smirnov normality test results indicated that the data were not normally distributed (p=0.003; p<0.05). Consequently, further statistical testing was executed using the non-parametric Wilcoxon Signed Rank Test. The analysis proved an escalation in respondents' knowledge, characterized by a surge in the mean score from 32.42 in the initial stage (pretest) to 41.96 in the final stage (posttest). The obtained Asymp. Sig. (2-tailed) probability value was <0.001 (p<0.05), confirming that this increase in knowledge is statistically significant. Thus, audiovisual media has proven to be highly effective and reliable as an alternative extension instrument for Women Farmers Group members.

Kata kunci

• Audiovisual Media
• agricultural extension
• environmentally friendly agriculture
• knowledge
• women farmers group