REPRODUKSI WACANA LINGKUNGAN DAN ECO-GOVERNANCE HYBRID DALAM PETISI DIGITAL HARI HUTAN INDONESIA DI CHANGE.ORG: Analisis Wacana Kritis Norman Fairclough

Abstrak

This article addresses the problem of how environmental meaning is reproduced through the digital petition “Tetapkan Hari Hutan Indonesia” on Change.org. The study aims to analyse the petition as a site of discourse production, moral legitimation, and ecological identity formation rather than merely as a signature-collecting instrument. Using a qualitative method and Norman Fairclough’s Critical Discourse Analysis, the research examines the main petition text, ten campaign updates, documented supporters’ comments, signature-growth records, and contextual data from APJII, the Ministry of Forestry, Change.org, and Indonesian Forest Day campaign documents. The analysis is conducted through three dimensions: text, discursive practice, and social practice. The findings show that forests are represented as national identity, living space, and intergenerational heritage through affective lexical choices and collaborative appeals to the state. The petition also operates as a serial discourse that connects digital signatures, campaign updates, public figures, media visibility, and offline actions. The study implies that Indonesian Forest Day should be understood as a discursive victory and as evidence of an eco-governance hybrid in digital environmental politics.

Kata kunci

• Forest
• Governance
• change.org
• discourse
• eco governance
• petition