ANALISIS PERILAKU PROAKTIF, PELUANG DAN RISIKO TERHADAP KINERJA BISNIS PELAKU USAHA MIKRO

Abstrak

This study aims to analyse how proactive behaviour, the ability to seize opportunities, and the courage to take risks affect business performance among micro business actors in Kendari City. The research uses a quantitative approach and a survey method involving micro business actors who run various trade, service, and household industry businesses in Kendari City. Data were collected through the distribution of questionnaires using an assessment scale and analysed using a Structural Equation Modelling approach based on Partial Least Squares. The results of the study show that proactive behaviour has a significant effect on business performance because it encourages business actors to respond more quickly to market changes, create innovation, and maintain competitiveness. The ability to take advantage of opportunities also has a significant effect on business performance through the ability to identify and utilise market opportunities effectively. However, Micro business actors in Kendari City have not been able to take risks, so business performance decreases due to limited resources and operational capacity. Based on the results of the study, it is concluded that the application of proactive behaviour and taking advantage of opportunities in micro business actors in Kendari City can help them survive running a business in improving business performance. This research is expected to be an input for business actors and local governments in designing micro business development strategies that are more adaptive, competitive, and sustainable.

Kata kunci

• Kinerja Bisnis
• Opportunities
• Risks
• business performance
• micro enterprises
• proactive