PENGARUH PROMOSI DI MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI TOKO IRSAF KOMPUTER KENDARI

Abstrak

The study aims to analyze the role of leadership in improving employee performance at the Human Resources Development Agency of Southeast Sulawesi Province. This research employs a descriptive qualitative method, with data collected through interviews, observation, and documentation. The research informants were determined purposively and consisted of leaders and several heads of sub-divisions who directly experience leadership practices in carrying out their duties. Data analaysis was conducted through the stages of data collection, data reduction, data presentation, conclusion drawing, and source triangulation. The results of the study show that leadership is carried out through four main functions, namely as an innovator, communicator, motivator, and controller. The leadership role as an innovator is realized through efforts to renew work systems and methods, such as the implementation of an online leave system and the use of the Garbarata application, which facilitates administrative processes and the management of training activities. The role as a communicator is demonstrated through the clear delivery of work instructions and objectives as well as the implementation of two-way communication between leaders and employees in carrying out their duties. Furthermore, the leadership role as a motivator is reflected through the provision of encouragement, trust, and recognition to employees in carrying out their duties and responsibilities. Meanwhile, the leadership role as a controller is carried out through supervision of work implementation as well as the management of facilities and infrastructure that support work activities within the organization. Keywords: Leadership role, employee performance, BPSDM

Kata kunci

• Keputusan Pembelian
• promosi di media sosial
• word of mouth