Article
ANALISIS LITERASI KEUANGAN SEBAGAI MEDIASI DALAM PENGARUH SOSIODEMOGRAFI TERHADAP KEPUTUSAN INVESTASI SAHAM DI BEI SULTRA
Jurnal HOMANIS: Halu Oleo Manajemen dan Bisnis, Vol. 2 No. 1 (2025), hlm. 108–119
Abstrak
This study aims; To determine whether financial literacy has a positive and significant effect on stock investment decisions for investors at the Southeast Sulawesi representative IDX, To determine whether sociodemographics have a positive and significant effect on stock investment decisions for investors at the Southeast Sulawesi representative IDX., To determine whether sociodemographics have a positive and significant effect on financial literacy, Is financial literacy able to mediate the influence of sociodemographics on stock investment decisions for investors at the Southeast Sulawesi representative IDX. The population in this study were individuals who had or were investing in the Southeast Sulawesi representative IDX. The sample in this study was 200 respondents. The data collection technique used in this study was purposive sampling with a survey method using a questionnaire using a 5-point likert scale. the data analysis technique used was the by using smart pls 4.1.0.8 (2023). the results of this study indicate that: sociodemographics have positive and significant an effect on stock investment decisions for investors at the southeast sulawesi representative IDX, sociodemographics have positive and significant an effect on financial literacy for investors at the southeast sulawesi representative IDX, financial literacy influences positive and significant investment decisions of investors at the indonesian stock exchange representative office in southeast sulawesi, financial literacy mediates partially the sociodemographic influence on investment decisions of investors at the indonesian stock exchange representative office in southeast sulawesi.