PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PRODUK SKINCARE THE ORIGINOTE DI KOTA KENDARI

Abstrak

This studi aims determine the influence of brand image, product quality and price on customer satisfaction in the originote skincare products in Kendari city. This studi uses a quantitative method with a sample of 70 respondents taken using nonprobability sampling with a purposive sampling technique, by filling out a questionnaire on a google form. Data analysis uses multiple linear regression processed through the IBM SPSS 27 pragram. The results of this study show that: (1) Brand Image, Product Quality and Price simultaneously have a positive and significant effect on consumer satisfaction in The Originote Skincare Products in Kendari City, (2) Brand Image simultaneously has a positive and significant effect on consumer satisfaction on The Originote Skincare Products in Kendari City, (3) Product Quality simultaneously has a positive and significant effect on consumer satisfaction on The Originote Skincare Products in Kendari City, (4) Price simultaneously has a positive and significant effect on The Originote Skincare Products in Kendari City.