PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP MINAT BELI GENERASI MILENIAL PADA PRODUK SEPATU DI PASAR TRADISIONAL

Abstrak

This study aims to; (1) test and explain the influence of Price, Product Quality and Location on Purchase Interest, (2) test and explain the influence of price on purchase interest, (3) test and explain the influence of product quality on purchase interest and (4) test and explain the influence of location on purchase interest. Respondents in this study were millennials who shopped for Shoes at Sabho Lestari Market. Respondents' perceptions were measured by questionnaire answers using a Likert scale measurement. This study concludes that (1) price, product quality and location have a positive and significant effect on purchase interest, (2) price has a positive and significant effect on purchase interest, (3) product quality has a positive and significant effect on purchase interest and (4) location has a positive and significant effect on purchase interest.

Kata kunci

• Harga
• Kualitas Produk
• Lokasi
• Minat Beli