Journal IndexUniversitas Halu Oleo

Article

PENGARUH BRAND IMAGE DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA TOKO THRIFT PAKAI.ID DI KOTA KENDARI

  • Sri Yuliana Wulandari
  • Nofal Nur
  • Isalman

Jurnal HOMANIS: Halu Oleo Manajemen dan Bisnis, Vol. 2 No. 3 (2025), hlm. 685–692

Baca di situs jurnal doi.org/10.55598/homanis.v2i3.151

Abstrak

This study aims to analyze the influence of brand image and price on consumer buying interest in thrift pakai.id stores. The research method uses quantitative methods. The sample in this study amounted to 110 respondents using the formula Hair et al. The data collection technique used was multiple linear analysis. The results showed that: (1) Brand Image and Price have a positive and significant effect on Buying Interest. (2) Brand Image has a positive and significant effect on Buying Interest. (3) Price has a positive and significant effect on Buying Interest.

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