Journal IndexUniversitas Halu Oleo

Article

PENGARUH HARGA, KUALITAS PRODUK, PERSONAL SELLING, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN DI PT. CENTRADIST PARTSINDO UTAMA KOTA PALEMBANG

  • David Alexander
  • Sri Megawati Elizabeth

Jurnal HOMANIS: Halu Oleo Manajemen dan Bisnis, Vol. 3 No. 2 (2026), hlm. 311–321

Baca di situs jurnal doi.org/10.55598/homanis.v3i2.210

Abstrak

This study aims to determine the Effect of Price, Product Quality, Personal Selling, and Company Image on Customer Satisfaction at PT. Centradist Partsindo Utama in Palembang City. The sample used in this study was the entire population, namely 122 respondents. The data analysis technique used in this study was multiple linear regression analysis. The results showed that the variables Price, Product Quality, Personal Selling, and Company Image had a partial and simultaneous effect on Customer Satisfaction at PT. Centradist Partsindo Utama in Palembang City

Kata kunci