PERAN RISK PERCEPTION DALAM MEMEDIASI PENGARUH HERDING BIAS, DISPOSITION EFFECT, BLUE CHIP STOCK BIAS, OVERCONFIDENCE BIAS, DAN ANCHORING BIAS TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI (STUDI PADA INVESTOR SAHAM YANG TERDAFTAR DI KANTOR PERWAKILAN BURSA EF

Abstrak

This study aims to examine the influence of herding bias, disposition effect, blue chip stock bias, overconfidence bias, and anchoring bias on investment decision-making. This study also examines the role of risk perception mediation. The population of this study is stock investors registered at the representative office of the Indonesia Stock Exchange Southeast Sulawesi which totals 65,373 investors. The number of samples in this study was 398 respondents, which were selected by random sampling method. The data collection technique uses a questionnaire through a google form. The analysis model used is Structural equation modeling with the covariance base model method or known as SEM-PLS. The results of the study found that herding bias, disposition effect, and anchoring bias did not have a significant effect on investment decisions. Meanwhile, overconfidence, blue chip stock bias and risk perception have a significant effect on investment decisions. As for the effect on risk perception, all independent variables have a significant effect on risk perception except for herding bias. It was also found that in addition to herding bias, risk perception is able to mediate all other variables independently positively and significantly on investment decisions.

Kata kunci

• Anchoring Bias
• Blue Chip Stock Bias
• Disposition Effect
• Herding Bias
• Overconfidence Bias
• keputusan investasi
• risk perception