Article
The influence of price, product quality, and service quality on repurchase interest at Bebek Sakti Anduonohu Eatery in Kendari City
Jurnal HOMANIS: Halu Oleo Manajemen dan Bisnis, Vol. 3 No. 3 (2026), hlm. 860–873
Abstrak
This study aims to: (1) determine the effect of price, product quality, and service quality on repeat purchase intention of customers at the Bebek Sakti Anduonohu Restaurant in Kendari City. (2) determine the effect of product quality on repeat purchase intention of customers at the Bebek Sakti Anduonohu Restaurant in Kendari City. (3) determine the effect of product quality on repeat purchase intention of customers at the Bebek Sakti Anduonohu Restaurant in Kendari City. (4) determine the effect of service quality on repeat purchase intention of customers at the Bebek Sakti Anduonohu Restaurant in Kendari City. The population in this study was customers at the Bebek Sakti Anduonohu Restaurant in Kendari City, whose number is unknown. The sample in this study amounted to 105 respondents. This study used a quantitative approach using multiple linear regression analysis with the help of SPSS. The results of the study indicate that: (1) price, product quality, and service quality simultaneously have a positive and significant effect on repeat purchase intention of customers at the Bebek Sakti Anduonohu Restaurant in Kendari City. (2) Price has a positive and significant effect on the repurchase interest of customers at the Bebek Sakti Anduonohu Food Stall in Kendari City. (3) Product quality has a positive and significant effect on the repurchase interest of customers at the Bebek Sakti Anduonohu Food Stall in Kendari City. (4) Service quality has a positive but insignificant effect on the repurchase interest of customers at the Bebek Sakti Anduonohu Food Stall in Kendari City.