Hubungan pemanfaatan media sosial dengan kinerja penyuluh pertanian di Kota Kendari

Abstrak

This study aims to analyze the use of social media in agricultural extension, the performance of agricultural extension workers in Kendari City, and the relationship between social media use and agricultural extension worker performance. The study population included 62 agricultural extension workers in Kendari City, with 40 selected as a sample using proportional random sampling. Data were collected through questionnaires, interviews, and documentation related to social media use and agricultural extension worker performance. The results showed that social media use in agricultural extension reached 47.5%, categorized as high, in terms of time usage, number of media, and amount of materials. The performance of agricultural extension workers, at 42.5%, was categorized as adequate, in terms of quantity, quality, and timeliness of extension materials. There was a significant correlation between social media use and agricultural extension worker performance, with a low relationship. It is recommended to improve extension worker performance by utilizing time and various types of social media to access various agricultural extension and development messages.

Kata kunci

• Agricultural Extension Workers
• Performance
• social media use